To try to help those in the music community most in need, Spotify has made contributions to MusiCares, the CDC and WHO, and established a $10M matching fund through the Spotify COVID-19 Music Relief project, with additional artist support organizations from around the world joining over the past few weeks.
We also felt we could uniquely help by providing the global reach of Spotify to artists who are fundraising during this challenging time — to help them get the word out to fans, many of whom visit them on Spotify every day. And we’ve been really inspired by fans that want to help the artists they love and have been making direct donations.
That’s why, today, Spotify for Artists is launching a new feature: the Artist Fundraising Pick. Just like artists can select any piece of music to highlight on their profile as an Artist’s Pick, they can now highlight a fundraising destination (in addition to their Artist’s Pick).
First and foremost, this feature enables artists who are interested in raising money to support themselves, their bands, or their crews, to get the word out to their fans on their Spotify artist profiles. We have a strong group of initial fundraising partners: Artists can choose to add a link to Cash App, GoFundMe, and PayPal.me.
We’re particularly excited about our partnership with Cash App, as they’ve generously established a $1 million relief effort for artists during these challenging times. Spotify for Artists users that submit their “$cashtag” username as their Artist Fundraising Pick — and secure at least one contribution of any size through Spotify — will receive an extra $100 in their account from Cash App, until a collective total of $1 million has been contributed. This effort is available to artists in the US & UK, but Spotify listeners located all over the world can still make contributions via Cash App. (Terms apply, see here.) ” – FROM SPOTIFY
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