Cvsh Ali – Lights (Prod. Donato) | @royalblacklife
Rapper with new perspective aims to trail-blaze a new
path in the hip-hop world
CHICAGO, IL – To get a peek inside the creative mind of Chicago-based rapper Cvsh Ali, all one has to do is look at the cover of his new album, “Nu Print.” The retro-forward design is reminiscent of the 1980s and clearly gets its inspiration from album work from artists such as Earth, Wind and Fire. But the cover also displays a bold-faced stare from the artist, almost daring the world to doubt him and pulling listeners in to what he has to say.
All of this is true of Cvsh Ali, who describes himself as an old-soul artist who’s coming into the world with a new vibe and a new way of thinking in the music industry. His name, Cvsh, is a nod to the original name of Africa and his homage to “the motherland.” Ali is a not-so-subtle reference to “the greatest athlete of all-time,” World Boxing Champion Muhammed Ali though.
“This album has a lot of lyrical content on it and it’s going to change the industry away from the music that gets pushed on the radio every day,” Cvsh Ali said. “I’m stepping out of the box with this one. The whole idea is being like a new wave of things. I’m bringing new things to the hip-hop game with a whole new way of thinking.”
Part of that presentation is a showcase of diversity for Cvsh Ali. He has a unique ability to switch things up from song to song, delivering vibe after vibe that can relate to a wide range of audiences. Combine that with his intentionally conscious lyricism rooted in experiences from all walks of life, and it’s easy to see how Cvsh Ali is someone who is ready to change the music landscape for years to come.
Trailblazing a path in hip-hop isn’t a new idea. Many other artists have done it, and Cvsh Ali points to many of them as his inspiration. Jay Z, Biggie, Nas and Lil Wayne are just a few of the artists he aspires to be like. Jay Z, in particular, is an artist he looks up to and hopes to immolate throughout his career.
“The way he moves in the business and the music he makes is timeless,” Cvsh Ali said. “I can listen to his early albums and they still feel like they came out yesterday. His stuff is always fresh and up with the times, will also having a message. The others I look up to because of their lyrical content, and they push me to want to be a better lyricist.” “Nu Print” dropped on March 9 and is available for download on all digital distribution sites. The debut single, “Lights,” also dropped a music video on March 9 and is available on Cvsh Ali’s YouTube page.